THE CASE FOR RADIO

Still the best dollar in local advertising

Radio reaches more local consumers than any other ad medium, earns more trust than any other ad medium, and does it at a fraction of the cost — every week, in every market we serve.

93%

of U.S. adults reached by AM/FM radio every month — broader weekly reach than any other ad-supported medium

Source: Nielsen / Edison Research, 2026.

$8.1B

of U.S. radio ad spend goes to local advertisers — 60% of the total. Radio is built for local.

Source: BIA Advisory Services, 2026.

77%

of listeners say they would try a brand or product endorsed by their favorite radio personality.

Source: Nielsen — Radio Advertising Effectiveness, 2026.

+23%

average lift in advertiser website traffic within 15 minutes of a radio spot airing.

Source: Veritone Attribute — 2,300-campaign benchmark, 2026.

WHY RADIO WORKS FOR LOCAL BUSINESSES

Six reasons radio still beats the alternatives — especially for small and mid-size businesses.

01 Reach you can’t buy cheaper

AM/FM still reaches ~93% of U.S. adults monthly. Local radio reaches your customers where they live, work, and drive — at a CPM most digital channels can’t touch.

02 The most trusted ad medium

Radio holds the highest share of collective trust across all advertising channels. Listeners welcome the message — they don’t install a blocker for it.

03 Built for frequency

Radio lets local advertisers own share-of-voice in their category. Frequency is what drives recall, recall is what drives action — and radio delivers it affordably.

04 The in-car captive audience

More than 75% of in-car audio listening is AM/FM. When your customer is in the car, on the way to a buying decision, that’s your ad — not a paused podcast.

05 It drives search & store visits

Recent attribution studies show +23% website traffic lift inside 15 minutes of a spot. Radio doesn’t replace digital — it makes digital work harder.

06 Local hosts. Local trust.

77% of listeners would try a brand endorsed by their favorite radio personality. That’s a level of credibility no programmatic banner will ever earn.

The bottom line: nothing else delivers mass local reach, weekly frequency, and earned trust at radio’s cost.

YOUR LOCAL AUDIENCE, OUR LOCAL STATIONS

Community Broadcasters connects local businesses with local listeners.

We own and operate a family of community-rooted radio stations across our markets — country, rock, news/talk, contemporary, hip-hop, gospel and more. One conversation, full coverage of the audience you want to reach.

COVERAGE & FORMATS

One sales conversation. Multiple stations. Multiple audiences.

Country
Classic Rock
News / talk / sports
Gospel
Throwback Hip-Hop
Contemporary hit radio

WHAT YOU GET

A real partner — not just a media buy.

Free creative — scripting, voice talent, production. You’re spot-ready in days, not weeks.

Dedicated account manager — a single point of contact who knows your business.

Flexible packages — sponsorships, weather, sports, traffic, contests, live remotes, on-site activations.

Digital add-ons — streaming pre-roll, station-site display, geo-targeted display, and social amplification.

Reporting that proves it worked — spot logs, attribution lifts, and digital performance in one place.

Who you reach when you’re on our air – Florence, Orangeburg, Sumter, SC

Daily Listeners

75,000+

Adults 18+ tuned in across the cluster on an average weekday.

Weekly Cume

335,000+

Unique adults 18+ reached each week across stations + streaming.

TSL

8 Hours+

Average time spent listening per week in-car.

Talk to a Community Broadcasters account executive.

Call: 843-678-9393 or your Dedicated Account Executive · Email: [email protected]

Sources: Nielsen Audio (2026), Edison Research — Share of Ear (2026), BIA Advisory Services — Local Advertising Forecast (2026), Veritone Attribute Annual Benchmark (2026), RAB